Use of analysis tools, tracking tools and other services
Components from various third-party companies may be used on the website to collect and analyse information about visitors to the website and their surfing behaviour, in some cases in real time. In doing so, interactions are statistically recorded and processed in order to obtain an overview of the online activities of the visitors and users of the website.
The use of these components serves, on the one hand, the purpose of tailoring the marketing for the internet offer to the visitors and users and thus increasing the advertising effectiveness of the internet pages. On the other hand, this serves the purpose of being able to detect and rectify errors of a technical or other nature.
The components are software components from third-party companies. Insofar as such components are used, the type, content and scope as well as the purpose of the data processing is explained and pointed out below.
In addition, provider companies frequently provide an option to centrally object to the collection of data by their components. Insofar as this is possible, this is also explained below.